Growing Your Business Online: A Texas Small Business Success Story

An Austin travel agency came to us with a pretty common problem. They had spent five years building up their leisure travel business, but now they needed to add corporate services. Most of our successful clients face the same challenge - they cannot justify a whole new website, but they need to look sharp to corporate clients.

This is something most small business owners understand right away. You have put in the hours, watched every dollar, built something real. Then it is time to grow - and that is when the tough calls start, especially with your website.

Understanding the Challenge

We have seen this exact situation before: they needed their new corporate side to look just as professional as their current business, but without blowing the budget or creating a mess. The owner put it perfectly: "I just need it to work like my current site does, but when corporate clients show up, they need to see we are the right fit."

Finding the Right Path

Their first thought was to build a separate website for corporate travel. Made sense - all their competitors were doing it. But when we dug into the real costs - both money and time - things looked different. Two websites meant paying twice for everything: hosting, security, updates, the works.

They considered using a subdomain too - you know, corporate.theirwebsite.com. Looked good on paper, but would have been a nightmare to manage and likely hurt their Google rankings.

A Smarter Solution

After looking at their actual needs and resources, we pitched something different: we would add their corporate division to their current website, but do it smart. We have seen this save businesses about a third of their web costs while getting better results than their competitors.

We built them a solid corporate section right on their main site. Corporate clients would find them at theirwebsite.com/corporate - clean, professional, but way easier to manage.

The Real Results

Six months later, everything changed:

The owner spent way less time dealing with website matters and more time actually running their business. Their costs stayed lower since they were not paying for everything twice. Best part? Their corporate section looked just as sharp as competitors running separate sites.

Their Google rankings actually went up because their content worked together instead of competing. Corporate clients found them no problem, and updating the site was straightforward. Just like our other clients who took this approach, they were now among the top performers in their market.

What This Means for Your Business

If you are growing your business and wondering about your website options, here is what we learned from this project:

Making It Work

The key to making this work was understanding what the business really needed versus what they thought they needed. Yes, they wanted to look professional to corporate clients. But they did not need a separate website to do that.

We see this often with small businesses in Texas. You want to grow, but you need to be smart about it. Sometimes the simplest solution - done right - is the best one.

Looking Forward

The travel agency continues to grow both sides of their business. Their website grows with them, but their costs do not. They can focus on serving their clients instead of managing multiple websites.

For Texas small businesses looking to grow, this approach offers a practical path forward. You do not need to double your web presence to double your business. Sometimes the smarter choice is to build on what you already have.